October blog 2018 
In the hair & beauty industry, Keratin-treated hair is a big part of the summer look and we get a lot more requests as those lovely summer evenings get longer.
But not all keratin treatments and maintenance plans are created equal. So, let’s go back to basics and look at why this is such a popular style option, and what Laboratorie will do to give you the best experience possible.
One of the key transformations that people with curly or wavy hair experience when having hair straightened is a slimming appearance around the face and neck. Keratin treatments are also sought by anyone who has problems with the natural movement of their hair. The shift to straight hair brings a new smooth, glossy length and ‘lack of tangle’ which many women find quite intoxicating!This longing for straight hair is nothing new. The first heated hair styling device was invented in France in the 1800’s. A century later in the 1950’s, African-American communities were using some popular but pretty nasty and damaging chemical techniques. Thankfully, ten years ago in Brazil, experts starting producing treatments that actually smooth and repair hair at the same time as straightening.Today at Laboratorie we can straighten and relax even the curliest or stiffest hair without damaging its health. In fact, your hair will be made healthier and shinier in the process. We’ll also make sure you take away the best keratin-based shampoos and conditioners. Our Wella System Professional Keratin Range is a further guarantee that you’ll get the longest wear possible out of the salon treatment. Would you love a head of glossy, straight hair for summer? Great. Let’s talk first so we’re all clear on expectation and timing. For instance, it’s very easy for someone with semi straight hair who has had a keratin before to get that smooth glossy look quickly. The person next to her with tight curls being treated for the first time, will probably get a relaxed glossy wave. Ask us anything and everything about the outcome – there are never too many questions when it comes to consultation.
Chetan Mongia
Director
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